Government of BC says "Canada Starts Here"

The Victoria Times Colonist newspaper reported on October 8, 2011 that the Government of BC "changed the province's international brand of 'Canada's Pacific Gateway' to 'Canada Starts Here'".... The slogan seems to have been unveiled in late September 2011 as part of a jobs plan announcement by Premier Christy Clark.

I wonder how the East Coast feels about that since they have more of a claim to that slogan than BC does.

A search of Google for "Canada Starts Here" reveals some interesting other uses by other parts of the country:

Canada Starts Here: The Great Waterway, a site promoting Ontario's 1000 Islands region

A Pro-Life Canada Starts Here, the tagline and motto of the Student Life Link site for high school students against abortion.

Your Fly-in Fishing Trip to Canada Starts Here! if you're into fly-in fishing trips in Ontario

And who's going to argue with Fodor's Travel Intelligence which clearly states in its Newfoundland and Labrador Travel Guide section "Canada starts here, from the east, on the island of Newfoundland in the North Atlantic. Known as Mile One, the province's capital of St. John's is North America's most easterly point and its oldest city."